{"id":5730,"date":"2025-03-10T15:23:19","date_gmt":"2025-03-10T19:23:19","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/school-of-business\/?page_id=5730"},"modified":"2025-12-04T14:25:52","modified_gmt":"2025-12-04T19:25:52","slug":"curriculum","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/","title":{"rendered":"Curriculum"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-large-font-size\" id=\"h-marketing-analytics-m-s\">Marketing Analytics, M.S.<\/h1>\n\n\n<?xml encoding=\"utf-8\" ?><nav class=\"is-responsive wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex\" aria-label=\"Marketing Analytics Sub-Header\" data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" data-wp-on--click=\"actions.openMenuOnClick\" data-wp-on--keydown=\"actions.handleMenuKeydown\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><span class=\"menu-title\">Marketing Analytics Sub-Header<\/span><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\" id=\"modal-1\" data-wp-class--has-modal-open=\"state.isMenuOpen\" data-wp-class--is-menu-open=\"state.isMenuOpen\" data-wp-watch=\"callbacks.initMenu\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--focusout=\"actions.handleMenuFocusout\" tabindex=\"-1\">\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" data-wp-bind--aria-modal=\"state.ariaModal\" data-wp-bind--aria-label=\"state.ariaLabel\" data-wp-bind--role=\"state.roleAttribute\">\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" data-wp-on--click=\"actions.closeMenuOnClick\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" data-wp-watch=\"callbacks.focusFirstElement\" id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/\"><span class=\"wp-block-navigation-item__label\">Overview<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/\"><span class=\"wp-block-navigation-item__label\">Curriculum<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/careers\/\"><span class=\"wp-block-navigation-item__label\">Careers<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n<\/div>\n\n\n<h2 class=\"wp-block-post-title\">Curriculum<\/h2>\n\n\n<div class=\"wp-block-columns sidebar-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-charcoal-color has-text-color has-link-color has-small-font-size wp-elements-69c7053b525eb620a96d1a64b391f4e3\">The M.S. in Marketing Analytics requires 10 units of coursework.&nbsp; Students must also complete an internship as part of the program.&nbsp; The internship is a program requirement and not part of the 10 units of coursework that must be completed.&nbsp; The program can be completed in one year (Fall, Spring, Summer Internship) or extended to a second academic year if the student chooses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-requirements\">Requirements<\/h3>\n\n\n\n<p class=\"has-small-font-size\">10 course units<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7 core courses<\/li>\n\n\n\n<li>3 elective courses<\/li>\n\n\n\n<li>1 internship<\/li>\n<\/ul>\n\n\n\n<p class=\"arrow\"><a href=\"https:\/\/catalog.clarku.edu\/preview_program.php?catoid=35&amp;poid=7234&amp;returnto=2879\"><strong>View Course Catalog<\/strong><\/a><\/p>\n\n\n\n<aside class=\"wp-block-group boxout has-light-warm-gray-background-color has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\"><div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">sample courses<\/div>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Foundations of Analytics<\/li>\n\n\n\n<li>Digital Marketing Analytics<\/li>\n\n\n\n<li>Marketing Research<\/li>\n\n\n\n<li>Business Intelligence<\/li>\n<\/ul>\n\n\n\n<p class=\"arrow\"><a href=\"https:\/\/catalog.clarku.edu\/preview_program.php?catoid=35&amp;poid=7234&amp;returnto=2879\"><strong>All Marketing Analytics Courses<\/strong><\/a><\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.clarku.edu\/business\/academics\/assurance-of-learning\/\">Assurance of Learning<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.clarku.edu\/school-of-business\/wp-content\/uploads\/sites\/39\/MSMKA-Degree-Requirements-1.pdf\">Requirement check sheet<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.clarku.edu\/graduate-education\/admissions\/tuition-and-scholarships\/?program=marketing-analytics-ms\">Program Cost per Course<\/a><\/div>\n<\/div>\n\n\n\n<aside class=\"wp-block-group boxout has-white-color has-warm-gray-background-color has-text-color has-background has-link-color wp-elements-5718ed170b37a662182f17ddff56915d is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-academic-advisor\">Academic advisor<\/h4>\n\n\n\n<p><a href=\"mailto:lburgess@clarku.edu\" target=\"_blank\" rel=\"noreferrer noopener\">Laura Burgess<\/a><br>Carlson Hall, Room 229<br>+1-508-793-7744<\/p>\n<\/aside>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The M.S. in Marketing Analytics requires 10 units of coursework.&nbsp; Students must also complete an internship as part of the program.&nbsp; The internship is a program requirement and not part of the 10 units of coursework that must be completed.&nbsp; The program can be completed in one year (Fall, Spring, Summer Internship) or extended to [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":5728,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-5730","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Curriculum | School of Business | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curriculum\" \/>\n<meta property=\"og:description\" content=\"The M.S. in Marketing Analytics requires 10 units of coursework.&nbsp; Students must also complete an internship as part of the program.&nbsp; The internship is a program requirement and not part of the 10 units of coursework that must be completed.&nbsp; The program can be completed in one year (Fall, Spring, Summer Internship) or extended to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClarkUniversityWorcester\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T19:25:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@clarkuniversity\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/business\\\/academics\\\/graduate-programs\\\/marketing-analytics\\\/curriculum\\\/\",\"url\":\"https:\\\/\\\/www.clarku.edu\\\/business\\\/academics\\\/graduate-programs\\\/marketing-analytics\\\/curriculum\\\/\",\"name\":\"Curriculum | School of Business | Clark University\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/business\\\/#website\"},\"datePublished\":\"2025-03-10T19:23:19+00:00\",\"dateModified\":\"2025-12-04T19:25:52+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.clarku.edu\\\/business\\\/academics\\\/graduate-programs\\\/marketing-analytics\\\/curriculum\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/business\\\/wp-json\\\/wp\\\/v2\\\/pages\\\/5730#breadcrumbs\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":0,\"name\":\"ClarkU\",\"item\":\"https:\\\/\\\/www.clarku.edu\\\/\"},{\"@type\":\"ListItem\",\"position\":1,\"name\":\"School of Business\",\"item\":\"https:\\\/\\\/www.clarku.edu\\\/business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.clarku.edu\\\/business\\\/#website\",\"url\":\"https:\\\/\\\/www.clarku.edu\\\/business\\\/\",\"name\":\"School of Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.clarku.edu\\\/business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Curriculum | School of Business | Clark University","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/","og_locale":"en_US","og_type":"article","og_title":"Curriculum","og_description":"The M.S. in Marketing Analytics requires 10 units of coursework.&nbsp; Students must also complete an internship as part of the program.&nbsp; The internship is a program requirement and not part of the 10 units of coursework that must be completed.&nbsp; The program can be completed in one year (Fall, Spring, Summer Internship) or extended to [&hellip;]","og_url":"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/","og_site_name":"School of Business","article_publisher":"https:\/\/www.facebook.com\/ClarkUniversityWorcester","article_modified_time":"2025-12-04T19:25:52+00:00","twitter_card":"summary_large_image","twitter_site":"@clarkuniversity","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/","url":"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/","name":"Curriculum | School of Business | Clark University","isPartOf":{"@id":"https:\/\/www.clarku.edu\/business\/#website"},"datePublished":"2025-03-10T19:23:19+00:00","dateModified":"2025-12-04T19:25:52+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages\/5730#breadcrumbs","itemListElement":[{"@type":"ListItem","position":0,"name":"ClarkU","item":"https:\/\/www.clarku.edu\/"},{"@type":"ListItem","position":1,"name":"School of Business","item":"https:\/\/www.clarku.edu\/business"}]},{"@type":"WebSite","@id":"https:\/\/www.clarku.edu\/business\/#website","url":"https:\/\/www.clarku.edu\/business\/","name":"School of Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clarku.edu\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages\/5730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/comments?post=5730"}],"version-history":[{"count":13,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages\/5730\/revisions"}],"predecessor-version":[{"id":7396,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages\/5730\/revisions\/7396"}],"up":[{"embeddable":true,"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/pages\/5728"}],"wp:attachment":[{"href":"https:\/\/www.clarku.edu\/business\/wp-json\/wp\/v2\/media?parent=5730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}