{"id":5728,"date":"2025-03-10T15:22:36","date_gmt":"2025-03-10T19:22:36","guid":{"rendered":"https:\/\/www.golive.clarku.edu\/school-of-business\/?page_id=5728"},"modified":"2026-03-16T14:54:37","modified_gmt":"2026-03-16T18:54:37","slug":"marketing-analytics","status":"publish","type":"page","link":"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/","title":{"rendered":"Marketing Analytics, M.S."},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-large-font-size\" id=\"h-marketing-analytics-m-s\">Marketing Analytics, M.S.<\/h1>\n\n\n<?xml encoding=\"utf-8\" ?><nav class=\"is-responsive wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex\" aria-label=\"Marketing Analytics Sub-Header\" data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" data-wp-on--click=\"actions.openMenuOnClick\" data-wp-on--keydown=\"actions.handleMenuKeydown\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><span class=\"menu-title\">Marketing Analytics Sub-Header<\/span><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\" id=\"modal-1\" data-wp-class--has-modal-open=\"state.isMenuOpen\" data-wp-class--is-menu-open=\"state.isMenuOpen\" data-wp-watch=\"callbacks.initMenu\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--focusout=\"actions.handleMenuFocusout\" tabindex=\"-1\">\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" data-wp-bind--aria-modal=\"state.ariaModal\" data-wp-bind--aria-label=\"state.ariaLabel\" data-wp-bind--role=\"state.roleAttribute\">\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" data-wp-on--click=\"actions.closeMenuOnClick\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" data-wp-watch=\"callbacks.focusFirstElement\" id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/\"><span class=\"wp-block-navigation-item__label\">Overview<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/curriculum\/\"><span class=\"wp-block-navigation-item__label\">Curriculum<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/careers\/\"><span class=\"wp-block-navigation-item__label\">Careers<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull split-background-75 has-darker-blue-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50)\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"550\" src=\"https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/masters-marketing-analytics-hero.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Large group of people walking through busy street\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/masters-marketing-analytics-hero.jpg 880w, https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/masters-marketing-analytics-hero-300x188.jpg 300w, https:\/\/www.clarku.edu\/business\/wp-content\/uploads\/sites\/39\/masters-marketing-analytics-hero-768x480.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top sidebar-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"h-turn-complexity-into-creative-strategy\">Turn complexity into creative strategy<\/h3>\n\n\n\n<p>Success in modern marketing isn\u2019t guesswork\u2014it\u2019s the ability to uncover patterns, anticipate behavior, and make smart decisions backed by data.<\/p>\n\n\n\n<p>This STEM-designated program blends the creative pulse of marketing with the analytical rigor of data science. You\u2019ll explore digital marketing platforms, customer behavior, performance metrics, and decision science\u2014while developing the skills to make data-driven recommendations that help businesses grow and make a meaningful impact.<\/p>\n\n\n\n<p>You\u2019ll work with real tools and real data, earning certifications in digital media marketing and Google Analytics. Your internship will give you hands-on experience and help you stand out in a competitive job market. With flexible completion options and faculty who bring industry expertise into every classroom, this program is designed for both immediate application and long-term career growth.<\/p>\n\n\n\n<aside class=\"wp-block-group boxout has-gray-100-background-color has-background is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-small-font-size\" id=\"h-international-students\">International Students<\/h3>\n\n\n\n<p class=\"has-small-font-size\">Science, technology, engineering, and mathematics (STEM) degrees are in tremendous demand across most major industries in the United States. If you graduate with a STEM-designated degree, such as the Master of Science in Marketing Analytics, you may be eligible to remain in this country for up to 36 months on Optional Practical Training (OPT).<\/p>\n<\/aside>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-c53c594d wp-block-column-is-layout-flow\" style=\"border-left-color:var(--wp--preset--color--warm-gray);border-left-width:0.17rem;padding-top:0;padding-right:0;padding-left:var(--wp--preset--spacing--20);flex-basis:33.33%\"><div style=\"color:inherit\" class=\"eyebrow  has-text-align-left\">Inquire<\/div>\n\n\n<div id=\"form_9734c443-82e2-4704-a52f-70387a6727c1\">Loading...<\/div><script async=\"async\" src=\"https:\/\/gradapply.clarku.edu\/register\/?id=9734c443-82e2-4704-a52f-70387a6727c1&output=embed&div=form_9734c443-82e2-4704-a52f-70387a6727c1\">\/**\/<\/script>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center triple-bottom-margin is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.clarku.edu\/programs\/wp-content\/uploads\/sites\/2\/2024\/11\/marketing-analytics.jpg\" alt=\"Marketing strategist crafting a comprehensive demographic profile for a niche market, leveraging data analytics to identify key consumer segments and tailor marketing campaigns accordingly. \" class=\"wp-image-2440\" style=\"aspect-ratio:1;object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-exceptional-credential-lifetime-asset\">Exceptional credential, lifetime asset<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-checkmark-list\">\n<li>Earn your graduate degree in marketing analytics from a globally ranked and accredited university \u2013 Clark School of Business is among the elite 5% of business schools worldwide to receive AACSB accreditation, and has been named a&nbsp;<em>Princeton Review&nbsp;<\/em>\u201cBest Business School\u201d and&nbsp;<em>S. News &amp; World Report&nbsp;<\/em>\u201cBest Part-time MBA\u201d<\/li>\n\n\n\n<li>Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.<\/li>\n\n\n\n<li>Work in a highly collaborative learning environment with talented peers and scholar-practitioners who share their deep leadership experience with you.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">Frequently asked questions<\/h2>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>What is the difference between a marketing degree and a marketing analytics degree?<\/summary>\n<p>While marketing degree. programs focus on strategy, branding, and creative development, marketing analytics emphasizes data interpretation, digital tools, and performance metrics. At Clark, you\u2019ll gain strong foundational knowledge in both\u2014learning how to use data to inform strategy and deliver measurable results.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>What marketing analytics skills will I learn?<\/summary>\n<ul class=\"wp-block-list\">\n<li>Use digital marketing and data analysis tools and software<\/li>\n\n\n\n<li>Treat data as a strategic asset and make informed decision<\/li>\n\n\n\n<li>Track, improve, and optimize business goals by focusing on key performance indicators<\/li>\n\n\n\n<li>Identify and correct underperforming marketing channels<\/li>\n\n\n\n<li>Help companies use their digital properties effectively and allocate marketing resources efficiently<\/li>\n<\/ul>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>What certifications will I earn in this program?<\/summary>\n<p>You\u2019ll earn the Stukent Digital Media Marketing Certification and Google Analytics Certification, both of which are recognized by employers and enhance your marketability<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-faq is-layout-flow wp-block-details-is-layout-flow\"><summary>Can I complete the program in one year?<\/summary>\n<p>Yes. Most students complete the program in one academic year (fall, spring, and a required summer internship), but you may choose to extend it across two years for added flexibility.<\/p>\n<\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Turn complexity into creative strategy Success in modern marketing isn\u2019t guesswork\u2014it\u2019s the ability to uncover patterns, anticipate behavior, and make smart decisions backed by data. This STEM-designated program blends the creative pulse of marketing with the analytical rigor of data science. You\u2019ll explore digital marketing platforms, customer behavior, performance metrics, and decision science\u2014while developing the [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":5764,"parent":74,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-5728","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Analytics, M.S. | School of Business | Clark University<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clarku.edu\/business\/academics\/graduate-programs\/marketing-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Analytics, M.S.\" \/>\n<meta property=\"og:description\" content=\"Turn complexity into creative strategy Success in modern marketing isn\u2019t guesswork\u2014it\u2019s the ability to uncover patterns, anticipate behavior, and make smart decisions backed by data. 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