Clark communications, marketing materials garner 5 CASE awards

Clark's 2010-2011 recruitment poster features an upside-down Zachary Meager '12.

The Council for Advancement and Support of Education (CASE) has named Clark University a winner in five marketing and communications categories in the 2011 CASE District I Communications Awards.

Competing against colleges and universities from all the New England states and part of Canada, Clark was one of District I’s most awarded schools, and the top winner for a school its size. Clark earned the most awards among colleges in Central Massachusetts.

Clark received a gold award for its 2010-2011 recruitment poster, which features a student posed upside-down urging prospective undergraduates to “see things differently” at Clark, where the motto is “Challenge Convention. Change Our World.”

Clark received silver awards for @Clark, the University’s alumni e-newsletter, and for “The President’s Report, 2000-2010,” a celebration and retrospective of the tenure of outgoing president John Bassett.

The University also earned bronze awards for its admissions recruiting package, and for its campaign/fundraising materials for The Chairman’s Challenge.

“We’re pleased that CASE has recognized our efforts to advance the mission and reputation of Clark University,” said Paula David, vice president of marketing and communications at Clark. “I want to congratulate the entire marketing and communications team for its hard work and creativity in spreading the word about Clark.”

Clark will be honored with other gold award-winning institutions during the CASE District I annual conference in Boston in January.

The CASE District I Communication Awards recognize outstanding achievement in higher education, independent school, and non-profit organization communications. Judges assess overall design, content and writing, and use of photography, graphics, and technology.

CASE District I is the regional chapter of the Council for the Advancement and Support of Education representing the northeastern United States and eastern Canada. Its member institutions and individuals are located in Connecticut, Maine, Massachusetts, New Hampshire, Vermont, and Rhode Island; New Brunswick, Newfoundland and Labrador, Nova Scotia, Quebec, and Prince Edward Island.

Since its founding in 1887, Clark University in Worcester, Mass., has a history of challenging convention. As an innovative liberal arts college and research university, Clark’s world-class faculty lead a community of creative thinkers and passionate doers and offer a range of expertise, particularly in the areas of psychology, geography, urban education, Holocaust and genocide studies, environmental studies, and international development and social change. Clark’s students, faculty and alumni embody the Clark motto: Challenge convention. Change our world.

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