Thursday, November 12, 2009
8:45 – 12 noon
Grace Conference Room
Marketing experts say that this may be the best time to brand and position
your company for future growth. Many of your competitors may have reduced their
advertising, marketing, and promotion during the recession. Therefore, this is
the time to establish a comprehensive marketing program to take advantage of the
recovery. People will not buy a product or service they do not know about or
don't understand. Create a Marketing Program to help build the foundation of
your business and it will take care of that for you! Quite simply, it plots out
who you are, where you are going and how you are getting there. It gives you the
information on how to market your business through a series of steps that
identify its strengths, weaknesses, opportunities and threats with definitive,
customized actions on the right way to build your business. Join us for this
informative, interactive workshop and leave with the basics to design your very
own Marketing Program.
Some of the building blocks of the blueprint will include:
This session will be especially helpful to anyone that is trying to increase their customer base or increase the annual sales volume.
Fern Nissim, CMD is the Principal of Integrated Marketing Source in N. Grafton, MA and brings her 20+ years of experience in the strategic marketing field. She has developed, designed and implemented numerous successful and highly regarded image-building campaigns, communications and development programs, which resulted in unprecedented growth for nonprofit and corporate organizations. She is very active in the business community, has a number of professional certifications and is a featured speaker at many business programs each year.
Sponsored by: Bay State Savings Bank and Sovereign Bank