Using Online Social Media & Email - To Increase your Bottom Line This seminar is full!

Thursday, March 26, 2009
8:45 – 12 noon
Grace Conference Room

Small business owners wear so many hats it's hard to keep up-to-date with all the latest marketing techniques. Ever wonder what all the buzz is about Online Social Networking sites like YouTube, Facebook and Linkedin? If you're like most small business owners you already have a website...but are you active in networking sites? Do you blog or deploy email marketing campaigns to communicate with customers and prospects? Do your competitors?

The presenters will show you how to:

Understand popular online marketing sites
Decide which site to test now vs. options for future marketing strategies
Use email marketing to compete effectively on local and global levels
Explore the benefits of blogging, creating podcasts and participating in online customer reviews
Demonstrate cost-effective email methods to take online marketing efforts to the next level

Speakers:

Beth Goldstein is the CEO of Marketing Edge Consulting Group and the author of The Ultimate Small Business Marketing Toolkit. Beth teaches the ICE program in Worcester and is an adjunct professor at Boston University.
Zak Barron is the Regional Development Director for Constant Contact in Waltham, Ma. He is an email marketing expert.

Sponsored by: Bay State Savings Bank and Sovereign Bank