Small Business Development Center

Workshop Schedule Fall 2013

Click for information on location, directions/parking, cost and registration.

Title Date Location

From Good Idea To Marketable Product
(8 Steps to Successful Inventing)

Thursday
March 6, 2014
Grace Conference Room

Don't Get Stuck Competing on Price

Thursday
March 20, 2014
Grace Conference Room

Using Online Social Networking
(To Boost Sales & Marketing Success)

Thursday
April 3, 2014
Grace Conference Room
Smartphones & Tablets
(Making Your Business More Profitable)
Thursday
May 1, 2014
Grace Conference Room
Why Do I Need An Online Marketing Plan? Thursday
May 8, 2014
Grace Conference Room

From Good Idea To Marketable Product
(8 Steps to Successful Inventing)

Thursday, March 6, 2014
8:45 – 12 noon
Grace Conference Room, Higgins University Center

There is a lot of conflicting information out there about what it takes to transform a creative concept into a real product. How do you know what to do first or next, where and when to invest, or who to trust? If these are among your concerns, and you want to save time, money, and aggravation while giving your project its best chance for success, make this workshop your first stop.

We will address a manageable process for getting your project onto a solid foundation while avoiding the traps and pitfalls that can doom a venture.

Topics include:
• Steps to complete before investing your money
• Common sense approach in the development process
• Action plan in validating the merits and prospects of your concept
• Roadmap in launching a new product
• Case studies, tips, and first hand lessons learned from years in the trenches

This workshop is for start-ups, entrepreneurs, creative individuals...anyone with a new concept regardless of prior experience or stage of product development.

Elizabeth Pierotti has been an inventor and strategic product developer for more than 30 years. She has designed and developed innovations for both Fortune 500 companies and small businesses. She is the author of “The Inventing Life” and the upcoming “8 Steps to Successful Inventing… the Book That Comes With a Mentor.” Through her company, The Inventing Life, Elizabeth mentors first time inventors.

Speakers:

Elizabeth Pierotti, Owner, Inventor & Educator, The Inventing Life, Greene, RI

Sponsored by:

Commerce Bank, Digital Federal Credit Union, Mirick O'Connell and TD Bank


Don't Get Stuck Competing on Price

Thursday, March 20, 2014
8:45 – 12 noon
Grace Conference Room, Higgins University Center

The Internet has changed almost everything related to business, including exposing you to local and global competition. If you don’t take the time to put together a marketing plan that focuses on differentiation and the customer value proposition, you’ll be forced to compete on price alone. The good news is that this is easy to avoid. Whether you’re pitching to customers, investors, partners, or resellers... your business is pitching all the time. Marketing is all about understanding who you’re pitching to, what’s in it for them, and how you can differentiate from the rest of the pack.

In this workshop, we’ll develop an action-oriented marketing plan organized around the 4 P’s, by learning how to:
• Best position the product (or service), its customer value proposition, and its competitive advantage.
• Negotiate the right price that’s fair to customers and makes money for us?
• Sell (place) either direct (face to face or online selling) or through partners or resellers.
• Get the word out through promotion with a limited budget, including how can we balance advertising, social media, search engines, and PR?

Now is the time to plan for a standout 2014!

Shari Worthington is President of Telesian Technology. She is an author, international lecturer, and a well recognized authority on traditional and electronic marketing programs. Shari works with companies that range in size from small startups to Fortune 500 companies. She has also been a presenter at a variety of SBDC seminars for several years.

Speakers:

Shari Worthington, President, Telesian Technology Inc., Worcester, MA

Sponsored by:

Baystate Savings Bank, Harbor Law Group and United Bank


Using Online Social Networking
(To Boost Sales & Marketing Success)

Thursday, April 3, 2014
8:45 – 12 noon
Grace Conference Room, Higgins University Center

The use of Social Media as a networking and marketing tool is highly relevant for today's business owners. As a result of its onset and the subsequent buzz surrounding the use of this medium, business owners are finding challenges in utilizing it to garner results. This is a highly interactive and specialized platform that requires both understanding and nuance to realize results.

Topics that will be covered in this session include:
• The changing landscape of marketing
• Incorporating effective social media into your business
• Which social media platforms small businesses should be using (pros and cons)
• Preparing to use social media
• Ads on social media
• Developing a plan for your business using social media
• Case studies

The speaker is an expert in “all things social media”. She works with many clients to help them to increase their sales through the effective use of social media and electronic marketing, specializing in the strategy and implementation as it intersects with branding and public relations. Heather's achievements include helping to build a one million dollar company into a $500 million dollar one during her 7 year tenure. She is also the owner and publisher of Distinctive Homes Magazine.

Speakers:

Heather Logrippo, CEO/President, Expose Yourseld PR, Shrewsbury, MA

Sponsored by:

Expose Yourself PR, Middlesex Savings Bank and UniBank


Smartphones & Tablets
(Making Your Business More Profitable)

Thursday, May 1, 2014
8:45 – 12 noon
Grace Conference Room, Higgins University Center

Did you know that you can use the latest technologies for your business needs? Amcomm speakers will bring over 20 years’ experience in business technology, operations and management, social media, and strategic planning with both retail and B2B partners.

Learn how today’s innovative technologies can help your business become more efficient and productive. Come learn about the features and capabilities that smartphones and tablets offer for your daily lives, and learn how to gain the most value for your business.

A sample of the applications that will be covered are:
• Docs to Go
• Evernote
• Go to Meeting
• Square Mobile Payment
• Mobile Recovery
• Splashtop
• Dropbox

No matter what industry you are in, we can show you how to make the most use of the technologies you may already have, and what other solutions are out there to help you get a leg up on your competition.

The speakers for this session have many years of experience in business technology, operations and management, social media and strategic planning with both retail and B2B partners.

Speakers:

Mark Amadio, President, Amcomm Wireless Inc./Amcomm Proservices, Charleton, MA
Francesco Froio, Regional Sales Manager, Amcomm Wireless Inc./Amcomm Proservices, Charleton, MA

Sponsored by:

The Feingold Companies, Fidelity Bank and Webster Five Cents Savings Bank


Why Do I Need An Online Marketing Plan?

Thursday, May 8, 2014
8:45 – 12 noon
Grace Conference Room, Higgins University Center


With the current rapid changes in online marketing many small and medium-size businesses are overwhelmed with the complexities of implementing and managing an online marketing and brand presence. But it does not have to be that way when a fair amount of planning is done upfront. A solid online marketing strategy - a tactical implementation plan, including social media marketing, search engine optimization, email marketing, and digital advertising, goes a long way towards the successful implementation of a online marketing and brand presence.

Learn how to put together an integrated online marketing plan that, when executed, will promote your brand and drive business leads. The topics that will be discussed include:
• The Marketing Foundation
• Cross-channel Design and Branding
• Website Design Strategy - Responsive Design or Mobile Site
• Marketing Channel Selection and Implementation - Search Engine Optimization, Social Media, Email Marketing, Display Advertising
• Channel Management - Monitoring, Measuring and ROI

This session will be particularly helpful for small business owners, marketing managers, social media managers, web producers, digital media planners, content marketers, and digital communication managers.

The speakers each have many years of online marketing consulting experience, have a broad knowledge in both internet and mobile marketing, speak on regional and national levels, and have blogs where they explain how to apply these concepts for a wide variety of businesses.

Speakers:

Louise Rijk, Business Management Consultant, Mary Kay/The Cosmetic Post, Wayland, MA
Joop Rijk, Marketing Consultant, LR Communications, Wayland, MA

Sponsored by:

Shepherd & Goldstein, Southbridge Savings Bank and People's United Bank


LOCATION

All programs are held in the Grace Conference Room, Higgins University Center, Clark University, 950 Main Street, Worcester, MA 01610

DIRECTIONS/PARKING

Take Exit 11 (College Square/Federal Square) off 290. Go straight, following sign for Federal Square/Downtown. At second traffic light take a left onto Cambridge Street (St. Matthew's Church on left and Culpeppers Bakery on right). Go one mile to the end of Cambridge Street. Take a sharp right onto Main Street. Drive down Main Street (the campus is on your left) thru your first set of traffic lights. Take the second street on your right. This is a one way called Grand Street. There are two parking lots owned by St. Peter's Church that we have permission to park in. Once parked it is just a short walk back down to Main Street, where you cross over, head to the main gate of campus and towards the Higgins University Center on your left. Download the parking and campus map in PDF format.

TIME

For all programs, registration begin at 8:45AM, and all programs run from 9AM until 12PM.

COST

$39 for the first seminar
$30 for each additional seminar or registrant (from same company)

Special - $150 for all 5 seminars

PAYMENT

To reserve your space, please mail your check made out to Clark University to:

Clark University SBDC
950 Main Street,
Worcester, MA 01610-1477

Be sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards - sorry.

Space is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry, no refunds will be given to individuals who cancel or do not show up for a seminar they have registered for.

Please contact the Clark University SBDC for more information at 508-793-7615 or via email at sbdc@clarku.edu



Corporate Sponsors

The Massachusetts Small Business Development Center Network Central Regional Office at Clark University would like to extend thanks to the following institutions for their financial support, thus allowing us to provide quality and educational workshops at a nominal fee to the small business community.