Small Business Development Center

Workshop Schedule Fall 2014

Click for information on location, directions/parking, cost and registration.

Title Date Location

Starting A Business (Build Your Management Team)

October 2, 2014
Grace Conference Room

Build A Solid Marketing Foundation

October 16, 2014
Grace Conference Room

Legal Issues For Small Businesses

November 13, 2014
Grace Conference Room
Your First Business Plan Thursday
November 20, 2014
Grace Conference Room
Building Business Value Thursday
December 4, 2014
Grace Conference Room

Starting A Business (Build Your Management Team)

Thursday, October 2, 2014
8:45 – 12 noon
Grace Conference Room, Higgins University Center

Starting a business is somewhat complicated and involves elements of risk and uncertainty. To increase the odds of being successful, the small business owner needs access to the best information and advice that is available. To help guide you through your decision process, we have assembled a group of expert business professionals that will provide you with helpful tips to start a new business.

Even when you are starting a small business - you need to develop your “Outside Management Team”. The services of an attorney, an accountant, an insurance specialist and a banker are essential. Each of these people can supplement the knowledge of a small businessperson. Our speakers will be able to provide the audience with key insights and tips on what it takes to run a small business.

Topics that will be included in this session are:

• Start-up issues
• Pitfalls
• Legal considerations
• Accounting tips
• Financing
• Insurance

If you are thinking about starting a business, or have recently started one, this is the session that you should attend. You will have the opportunity to ask these experts questions about your proposed business venture.


Joseph Grimaldo, CPA, O'Connor, Maloney & Company, P.C., Worcester , MA
Mary Casey, ESQ, Attorney, The Harbor Law Group, Northborough, MA
Claire Cheevers, Employee Benefits Manager & Yvonne Baker, Commercial Account Manager,The Feingold Companies, Worcester, MA
Tom Boland Jr, AVP of Commercial Lending, Webster First Federal Credit Union, Webster, MA

Sponsored by:

The Feingold Companies, Resource Management, Inc. (RMI), & The Harbor Law Group

Build A Solid Marketing Foundation

Thursday, October 16, 2014
8:45 – 12 noon
Grace Conference Room, Higgins University Center

Marketing has experienced a real change in the last few years, therefore, you will need to be up to speed with the latest concepts in order to be competitive. Learning the basics will help you build the marketing foundation for your business that incorporates today’s important innovations and methods. Quite simply, a solid marketing strategy mixed with some good old fashioned know-how creates the environment for a powerful sales opportunity to reach potential clients. Without that - your product or service may never be noticed… and potential sales could be lost to the competition.

Discover how to market your business traditionally and in today’s web-savvy world during this informative, interactive workshop and leave with the basics to design your very own Marketing Plan.

Some of the key steps will include:

• Defining core goals
• Identifying primary target markets
• Establishing the key message
• Creating the brand for your company
• Developing vital strategies and tactics
• Designing all the marketing tools
• Determining how to use these techniques to gain awareness

The speaker for this program, Fern Nissim, CMD (Certified by the International Assoc. of Shopping Centers) brings her 20+ years of experience in the strategic marketing field. She is a well- known speaker on a variety of marketing topics.


Fern Nissim, Principal, Round Pond Group, LLC, Shrewsbury, MA

Sponsored by:

Commerce Bank, Digital Federal Credit Union  (DCU), & Southbridge Savings Bank

Legal Issues for Small Businesses

Thursday, November 13, 2014
8:45 – 12 noon
Grace Conference Room, Higgins University Center

There are a variety of important legal issues that small business owners must be aware of. Starting with the formation of the business and determining what type of legal entity is the best one i.e. sole proprietor, sub S or C corporation, or an LLC. The business owner then has to consider signing leases, hiring employees, signing contracts, to trademarks and protecting personal assets. The area of intellectual property is another specialty area. The choices and technical issues for a new business owner can be overwhelming. This session will provide an overview of many of the most important issues that business owners have to face.

Topics that will be covered include the following:

• Choice of Entity
• Contracts
• Employment Issues
• Intellectual Property
• Real Estate

These topics and many others will be covered in the presentation. The attorneys, from the law firm of Mirick O’Connell, have many years of experience working with small businesses and have specific specialties in the various topics that will be discussed.
Time will be provided to ask general questions in the larger group setting. In the last portion of the program each specialist will take more specific questions in a small group setting.


Jeffrey Donaldson, ESQ, Of Counsel, Mirick O'Connell, Worcester, MA
Todd Helwig, ESQ, Partner, Mirick O'Connell, Worcester, MA
Corey Higgins, ESQ, Of Counsel, Mirick O'Connell, Worcester, MA
Jeffrey Swaim, ESQ, Partner, Mirick O'Connell, Worcester, MA

Sponsored by:

Middlesex Savings Bank, Mirick O'Connell, TD Bank & UniBank

Your First Business Plan

Thursday, November 20, 2014
8:45 – 12 noon
Grace Conference Room, Higgins University Center

This next program covers a topic that is critically important with the start-up process of a small business and can also be beneficial to existing businesses that may be ready to expand. After you have proven the feasibility of your concept, limited your risk, analyzed your financials, and developed a marketing plan – how do you package all of this information together so you can really get your business started?

Our team of expert advisors enjoy working with people who are ready to get their businesses started. Developing a winning business plan can be invaluable as a management planning tool and or as a loan proposal. The business plan becomes the blueprint that an entrepreneur can follow to avoid the pitfalls that await every small business owner. This program is designed to guide the participants on a step by step journey to develop a thorough and comprehensive Business Plan.

Topics that will be included are:

• What a banker looks for in a business plan
• Defining the business
• Describing the target markets
• The marketing/advertising program
• Projected balance sheets
• Projected income statements
• Projected cash flow projections

The business specialists for this presentation each have many years of experience in advising small business owners. Ample time will be provided for questions from the audience.


George Isaac, CPA, Owner, George J. Isaac CPA, Worcester, MA
Stephen White, V.P. Government lending Officer N.E., Santandar Bank, Woburn, MA
Michael Holbrook,
Senior Management Counselor, Small Business Development Center @ Clark University, Worcester, MA

Sponsored by:

Fidelity Bank, People's United Bank, & Webster Five Cents Savings Bank

Building Business Value

Thursday, December 4, 2014
8:45 – 12 noon
Grace Conference Room, Higgins University Center

An individual may start a business with any number of valid personal goals in mind; current income, short term growth and sell the business quickly, financial security for the next generation, or a source of retirement income. A key to this process is to build significant business value. Very few people have a solid plan or understand the process of maximizing the value of the firm.

The goal of this session is to challenge the way you look at and run your business and to help you build a stronger more profitable company which will build value for your business.

Some of the topics that will be covered in this session include:

• The Need for a Strategic Review
• Strategic Planning – SWOT Analysis
• The Business Value Cycle
• Understanding Business Values
• From the Owner’s Perspective
• From the Buyer’s Perspective
• The Drivers of Value
• Growth Strategies

The speaker for this session, Terence Shepherd, CM&AA, CPA, MST is a principal and founding partner of ROCG an international consulting firm. He has advised small and medium-sized, family owned/closely held businesses for over 30 years. In his business transition consultation work he is a catalyst in guiding owners to define their personal values, goals and objectives, which then drive all business strategies and solutions to ensure their goals are met.


Terence Shepherd, CM&AA, CPA, MST, Managing Partner, Shepherd & Goldstein LLP, WorcesterMA
                                                                 & Principal, ROCG, Framingham, MA

Sponsored by:

Bay State Savings Bank, Shepherd & Goldstein, & United Bank


All programs are held in the Grace Conference Room, Higgins University Center, Clark University, 950 Main Street, Worcester, MA 01610


Take Exit 11 (College Square/Federal Square) off 290. Go straight, following sign for Federal Square/Downtown. At second traffic light take a left onto Cambridge Street (St. Matthew's Church on left and Culpeppers Bakery on right). Go one mile to the end of Cambridge Street. Take a sharp right onto Main Street. Drive down Main Street (the campus is on your left) thru your first set of traffic lights. Take the second street on your right. This is a one way called Grand Street. There are two parking lots owned by St. Peter's Church that we have permission to park in. Once parked it is just a short walk back down to Main Street, where you cross over, head to the main gate of campus and towards the Higgins University Center on your left. Download the parking and campus map in PDF format.


For all programs, registration begin at 8:45AM, and all programs run from 9AM until 12PM.


$39 for the first seminar
$30 for each additional seminar or registrant (from same company)

Special - $150 for all 5 seminars


To reserve your space, please mail your check made out to Clark University to:

Clark University SBDC
950 Main Street,
Worcester, MA 01610-1477

Be sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards - sorry.

Space is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry, no refunds will be given to individuals who cancel or do not show up for a seminar they have registered for.

Please contact the Clark University SBDC for more information at 508-793-7615 or via email at

Corporate Sponsors

The Massachusetts Small Business Development Center Network Central Regional Office at Clark University would like to extend thanks to the following institutions for their financial support, thus allowing us to provide quality and educational workshops at a nominal fee to the small business community.