Small Business Development Center

Workshop Schedule Spring 2016

Click for information on location, directions/parking, cost and registration.

Title Date Location

Great Marketing Research is the Foundation to Your Success

March 10, 2016
Grace Conference Room

What's the Difference Between a Brand & a Website? (Learn How to Get the Most Impact)

March 31, 2016
Grace Conference Room

Confused About Social Media Platforms?

April 21, 2016
Grace Conference Room
The Power of the Inbox (Tips & Tricks for Successful Email Marketing) Thursday
May 5, 2016
Grace Conference Room
Putting the Marketing Puzzle Together (Adding Print Advertising to Your Marketing Plan) Thursday
May 12, 2016
Grace Conference Room

Great Marketing Research is the Foundation to Your Success

Thursday, March 10, 2016
8:45 – 12 noon
Grace Conference Room, Higgins University Center

We have designed a marketing seminar series to help you put together all the pieces that are essential to your integrated marketing plan. In our first seminar we expain how research is the core of your successful marketing strategy. In fact, it is the foundation for a successful business.

Learn easy and effective ways to do research to find out:

  • Who are your competitors?
  • What are your competitors doing?
  • How do you differentiate from your competition?
  • Market trends in your field or industry.
  • How to establish a target geographic area for prospective customers.
  • Where to network to build relationships with potential referrers.
  • How to survey or poll your contacts or customers for marketing direction.

This information is key to creating a realistic and accurate business plan.  This seminar will provide ways in which to gain insights, into not only your industry and your competition, but also your own business.  You’ll see how integrated internet marketing can help you to find the answers you need to confidently market with success.

Katherine Jasmine’s career spans over 30 years and includes all facets of research and marketing with a focus on Engagement Marketing.  Before establishing MarketingFIRST, Katherine was Vice President of Research and Marketing for two educational publishers.  She is an experienced seminar and workshop presenter who is called upon regularly to address all facets of strategic marketing, including effective and affordable marketing activities both on and off the Internet.


Karherine Jasmine, Owner - MarketingFIRST, Shirley, MA

Sponsored by:

Mirick O'Connell, TD Bank, & Webster Five Cents Savings Bank.

What's the Difference Between a Brand & a Website? (Learn How to Get the Most Impact)

Thursday, March 31, 2016
8:45 – 12 noon
Grace Conference Room, Higgins University Center

The biggest mistake small businesses make is marketing without a brand.  Don’t waste your marketing money.   The most successful local businesses don’t just have a business, they have a brand.  When you know what you stand for (that’s your brand), you’ll have a business you love and attract clients you want to work with. 

  • Are you clearly communicating who you are, what you do, and what sets you apart?
  • Are you keeping your brand consistent across all marketing mediums?

It’s time to figure that out, and this workshop will help you define your brand. What makes you different? You brand will serve as the building block for your website.

Your website’s goal is to build awareness, offer information, and to compel a viewer to take action that results in sales.

  • How does strategic design help produce more engagement?
  • How do you avoid clutter and information overload?
  • Does you website hold the reader's attention?
  • How do you engage your potential customer?

We will take a look at the overall best practices of website design and then dig into participants' websites in a non-technical manner, focusing on ideas and suggstions for improving their websites.


Stephanie Audette-Connor - Owner, Stephanie Audette Design, LLC, North Grafton, MA
Matthew Ward - President, In Concert Web Solutions, Inc., Gardner, MA

Sponsored by:

BayState Savings Bank, Commerce Bank, Harbor Law Group, & RMI (Resource Management, Inc.).

Confused About Social Media Platforms?

Thursday, April 21, 2016
8:45 – 12 noon
Grace Conference Room, Higgins University Center

Which ones will create sales for your business?

It can be time consuming and confusing trying to figure out which Social Media platform to use. Find out how to make Social Media work for you by attracting more qualified customers. At this seminar you will hear about some fresh ideas that turn into results.

If you're like most business owners you don't want to try and be everything to everyone. You want targeted, qualified prospects as traffic to your website. You're looking to choose your Social Media activities wisely, without getting consumed by all fo the options. You simply want to know what works best.

During the seminar we will discuss:

  • Uncovering and connecting with your audience
  • Planning your approach to optimize payback on your time 
  • Understanding the various social media sites and selecting the best ones for you 
  • Creating a presence and building your reputation 
  • Monitoring success and adapting to change

Kathryn is an award-winning author and speaker on sales and online marketing topics. For 7 years Kathryn was a successful marketing consultant, creating engaged communities totaling over 3 million fans, followers and connections for her clients. Kathryn has a twenty plus year career in sales and marketing and was a top Wall Street sales executive responsible for over $100 million in sales per year. She is currently a B2B sales professional. She is the author of 9 books including two best-sellers: Solving the Social Media Puzzle and Return on Relationship.


Kathryn Rose - VP Business Development, Elastic Grid, USA, MA

Sponsored by:

Fidelity Bank, Middlesex Savings Bank, & Seder & Chandler LLP.

The Power of the Inbox (Tips & Tricks for Successful Email Marketing)

Thursday, May 5, 2016
8:45 – 12 noon
Grace Conference Room, Higgins University Center

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? 

This powerful seminar takes you step-by-step through the keys to effective email marketing.

You will learn:

  • What it really is (and isn’t)
  • What it can do for your business
  • The five easy steps you must take to harness the power of the inbox!
  • Grow a healthy list
  • Create great content 
  • Customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened
  • Tracking your results 

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

Since 2008 our speaker has specialized in developing unique marketing strategies that are enhanced through original content creation.


Alicia Williams, Founder & Social Medial Consultant, Aliste Marketing, Northborough, MA

Sponsored by:

Shepherd & Goldstein, Southbridge Savings Bank, & United Bank.

Putting the Marketing Puzzle Together (Adding Print Adverising to Your Marketing Plan)

Thursday, May 12, 2016
8:45 – 12 noon
Grace Conference Room, Higgins University Center

In our marketing series seminars we have covered marketing research, branding, website development/optimization, Social Media platforms, and email marketing. In this seminar we will summarize these steps and explain how they are connected to your innovative print and online advertising plan.

Don't waste your precious marketing dollars by not branding your business cards, brochures or other mailings properly. Print advertising deserves the same attention as Social Media advertising. Stay consistent with your messaging and branding.

  • Will you market face-to-face with the exchange of business cards &/or brochures?
  • Do you attend trade shows or utilize open houses; or special event marketing?

You will need marketing collateral that is consistent with your branding and website messaging for it to be effective.

Our speaker will discuss how to develop a strategic marketing and media plan, with integrated graphic design that appeals to your targeted end user. The speaker is an expert on how to develop an effective marketing strategy that incorporates all aspects of marketing.

Deborah Penta is the founder and CEO of  PENTA Communications, Inc. For nearly 20 years she has worked with businesses to help shape strategic and effective marketing, advertising and public relations programs. She is recognized as a top nationwide expert in marketing, advertising and public relations; and leads the firm's team of professionals in a myriad of marketing, advertising, public relations, web development, and interactive media disciplines.


Deborah Penta, PENTA Communictions, Inc., Westborough, MA

Sponsored by:

DCU (Digital Federal Credit Union), The Feingold Companies, & UniBank.


All programs are held in the Grace Conference Room, Higgins University Center, Clark University, 950 Main Street, Worcester, MA 01610


Take Exit 11 (College Square/Federal Square) off 290. Go straight, following sign for Federal Square/Downtown. At second traffic light take a left onto Cambridge Street (St. Matthew's Church on left and Culpeppers Bakery on right). Go one mile to the end of Cambridge Street. Take a sharp right onto Main Street. Drive down Main Street (the campus is on your left) thru your first set of traffic lights. From 950 Main Street turn onto Woodland Street. Woodland Street curves to the right. Turn left on Charlotte Street, then left on Florence Street. Make the next left onto Downing Street & park on the Upper level of the Clark University parking garage on the right.

Some on-street parking is permitted, but please check street signs carefully for parking restrictions.

Download the parking and campus map in PDF format.


For all programs, registration begin at 8:45AM, and all programs run from 9AM until 12PM.


$39 for the first seminar
$30 for each additional seminar or registrant (from same company)

Special - $150 for all 5 seminars


To reserve your space, please mail your check made out to Clark University to:

Clark University SBDC
950 Main Street,
Worcester, MA 01610-1477

Be sure to list attendees names and which seminars you are paying for. You can also REGISTER ONLINE but we cannot process credit cards - sorry.

Space is limited. Advanced registration required. Registration fees include materials and refreshments. The Clark SBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards future programs only if the Clark SBDC cancels or reschedules a seminar. Sorry, no refunds will be given to individuals who cancel or do not show up for a seminar they have registered for.

Please contact the Clark University SBDC for more information at 508-793-7615 or via email at

Corporate Sponsors

The Massachusetts Small Business Development Center Network Central Regional Office at Clark University would like to extend thanks to the following institutions for their financial support, thus allowing us to provide quality and educational workshops at a nominal fee to the small business community.