Lawrence Norman holds the position of Vice President, Global Basketball at adidas. A 14 year
veteran of the company, he has held positions in Global Communications, Sports Marketing,
Country Marketing Management, Product Range Management and Licensing /New Business
Development. His current responsibility overseeing adidasÂ’ global basketball business also
includes management of the 11 year partnership between adidas and the National Basketball
Association (NBA). Based in Portland, Oregon, Lawrence has also worked for adidas in
Israel, Spain, Germany and The Netherlands. He is fl uent in English, Spanish and Hebrew.
A basketball fanatic and former professional basketball player in Israel, there is rarely a
day in which he is not on a basketball court, either working on his left-to-right crossover,
speaking with athletes or testing the newest innovations of adidas basketball products.
Lawrence holds both BA and MBA degrees from Clark University where he also serves as a
member of the Graduate School of Management Advisory Council. He is also a member of the
Board of Directors for PeacePlayers International (PPI), a global organization that uses sport to
unite and educate young people in divided communities.
Lawrence Norman
"Winning Customers in a Challenging New World"
April 20, 2009
Grace Conference Room, Higgins University Center , Clark University
RT: 53 minutes
Sponsored by:
Graduate School of Management
