Lin Boldt, PhD
Assistant Professor of Marketing
Graduate School of Management
Worcester, MA 01610-1477
PhD, University of Wisconsin - Madison
Joint Decision Making
Context Effects in Choice Decision Making
Hierarchical Bayes Choice Models
Retailer Pricing Policies
Household Financial Decision Making
Kopalle, Praveen K., P.K. Kannan, Lin Bao Boldt and Neeraj Arora (2012) (equal authorship), “The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies,” Journal of Retailing, 88(1), 102-114.
Research In Progress
“Joint Choice and Compromise Effects: Implications for Decision Optimality in Family Retirement Investment” (dissertation paper), target journal: Journal of Marketing Research.
“Incorporating SKU Availability in Conjunctive Choice Models,” with Qing Liu, Neeraj Arora and Ty Henderson, target journal: Marketing Science.