PhD, University of Illinois at Urbana-Champaign, 2005
Retail store choice (focusing on pre-visit planning stage), retailing pricing, managerial issues in the movie and DVD industry, coopetition among competing firms
Choi, Pilsik and Keith S. Coulter (forthcoming), “It’s Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment,” Journal of Retailing. (accepted on 4/9/2012)
Coulter, Keith S., Pilsik Choi, and Kent B. Monroe (2012), “Comma N' Cents in Pricing: The Effects of Auditory Representation Encoding on Price Magnitude Perceptions,” Journal of Consumer Psychology, 22 (3), 395-407
Choi, Pilsik, Sang Hoo Bae and Jongbyung Jun (2010), “Digital Piracy and Firms’ Strategic Interactions:
The Effects of Public Copy Protection and DRM Similarity,” Information Economics and Policy, Vol. 22, No. 4, p. 354-364
Choi, Pilsik, Rosanna Garcia, and Colette Friedrich (2010), “The Drivers for Collective Horizontal Coopetition: A Case Study of Screwcap Initiatives in the International Wine Industry,” International Journal of Strategic Business Alliances, Vol. 1, No. 3, p. 271-290.