Pilsik Choi

Assistant Professor of Marketing
PhD, University of Illinois at Urbana-Champaign, 2005
pchoi@clarku.edu

Research Interests

Teaching Courses

Principles of Marketing
Marketing Management
Retail Management
Marketing Research
Marketing Strategy
International Marketing

Key Publications/Presentations

Choi, Pilsik and James D. Hess, “Lead Products as a New Store Choice Factor: Theoretical Extension and Empirical Verification.” (being revised to submit to Journal of the Academy of Marketing science)

Choi, Pilsik, Rosanna Garcia, and Colette Friedrich, “Utilizing Coopetition to Reduce Take-Off Time of Resistant Innovations,” working paper, Clark University. (being revised for journal submission)

Choi, Pilsik, “How Used Goods Change the Game for Rental Stores, Retailers, and Manufacturers: The Case of the DVD Market.” (manuscript being prepared)

“Effects of Used Goods on Profits of Rental Stores, Retailers, and Manufacturers: The DVD Case,” INFORMS Marketing Science Conference, Pittsburgh, PA, June 2006.

 “Lead Products and Retail Store Choice Decisions,” Academy of Marketing Science Conference, San Antonio, TX, May 2006. (peer-reviewed)