Keith Coulter

Associate Professor of Marketing
Ph.D., University of Connecticut
508-793-7749
kcoulter@clarku.edu
Curriculum Vitae for Dr. Coulter

Research Interests

Behavioral pricing, services marketing, advertising persuasion theory

Teaching Courses

Marketing Strategy & Simulation
Advertising & Promotion
Consumer Behavior
Market Pricing
Marketing Management
Sales Management

Go to Dr. Coulter's Course Pages for more detail

Key Publications/Presentations

Coulter, Keith S., and Patricia Norberg, (2009) “The Effects of Physical Distance Between Regular and Sale Prices on Numeric Difference Perceptions,” Journal of Consumer Psychology conditionally accepted for publication (with minor revisions) September 1, 2008.

Coulter, Keith S., and Robin A. Coulter, (2007) “Distortion of Price Discount Perceptions: the Right Digit Effect,” Journal of Consumer Research, 34 (2), August, 162-175.

Coulter, Keith S. and Robin A. Coulter (2005), “Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood,” Journal of Consumer Psychology, 15 (1), 64-76.