Entrepreneurial Communication and Influence
About the class
The goal of this course is to explore the role of persuasion and influence (rhetoric) as practiced in early stage entrepreneurial organizations, both in for-profit and non-profit organizations. Creating and communicating a compelling vision is arguably a critical life skill. Entrepreneurs must be able to effectively communicate their vision to a wide variety of audiences. Moreover, in today's marketplace, entrepreneurs must be prepared to communicate in persuasive ways on a global scale. Through intensive classroom work, role playing, and real-world applications, students will explore and participate in transactional, relational, solution, and value-added persuasion.
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Professor Bob Siegel Achieving success in today's marketplace, particularly in the distribution industry, requires a leader to have a holistic perspective. Robert A. (Bob) Sigel, formerly President and Chief Executive Officer of Millbrook Distribution Services, Inc. is one of the few industry leaders who have literally grown up in the business. Millbrook Distributors was founded by Bob's father, Morton H. Sigel, in 1960. During his high school and college years, Bob ...Read more |