Professor Yuko Aoyama received her Ph.D. from the University of California at Berkeley. She is an economic/industrial geographer with expertise in global economic change, technological innovation, industrial organization, and cultural economy. Her research interest lies in developing geographic understandings of global capitalisms from institutional and comparative perspectives. Through research on transnationalization of retailing and entrepreneurship, virtualization of logistics, as well as global competition in entrepreneurship and leisure/entertainment (the video game industry and cultural tourism), her work demonstrates how place specificity sustains market distinctiveness in spite of the increasing global integration of economies, in the USA, Japan, Europe, and India. Particular emphasis is placed on understanding how rationality of specific agents (i.e., users, consumers, entrepreneurs, artists) shapes contemporary market demand over time and across space, and how they in turn constitutes particular geographies of economic assets. Her most recent research focuses on the R&D alliances between multinational enterprises and non-governmental organizations in India.
Professor Aoyama has been awarded an Abe Fellowship from the Social Science Research Council, as well as research grants form the National Science Foundation (Geography and Spatial Science and Economics Programs), National Geographic Society, and the Association of Asian Studies. She currently serves as an editor-in-chief of Economic Geography and is affiliated with the George Perkins Marsh Institute.
GEOG 016: Introduction to Economic Geography
GEOG 152: Geography of Globalization
GEOG 107: Miracles of Asia — Economic Growth in Global Contexts
GEOG 256: Global Economic Geographies
GEOG 257: Internet Geography
GEOG 362: Seminar on Globalization
GEOG 365: Graduate Seminar in Economic Geography
- R&D Alliances between MNEs and NGOs in India
- Consumption, Cultural Tourism, and Globalization
- Economic Governance and Public Goods
Fellowships and Awards
Research Grants, Geography and Spatial Science and Economics Programs, National Science Foundation.
National Geographic Society Grant, Committee on Research and Exploration.
Abe Fellowship, Japan Program, Social Science Research Council.
Japan Studies Grant, The Northeast Asia Council, Association for Asian Studies.
Hewlett Research Grant (with Michael B. Teitz), Institute of International Studies, University of California at Berkeley.
MacArthur Interdisciplinary Group on International Security Studies Fellowship, Institute of International Studies,
University of California at Berkeley.
Sloan Fellowship, Berkeley Roundtable for the International Economy (BRIE), University of California at Berkeley.
Aoyama, Yuko and Balaji Parthasarathy, 2012. “Research and Development Facilities in India” Eurasian Geography and Economics 53 No.6 (October): 713-730.
Aoyama, Yuko. 2013. “The IT Industry in Japan: Entrepreneurship and Servicization” P. Cooke and K. O’Connor (eds.), Asia Pacific Information Technology Industry, Routledge.
Aoyama, Yuko, 2011. “Teleology, Contexts, and Agency in Sheppard's Socio-Spatial Ontology” Dialogues in Human Geography 1 (March): 76-79.
Aoyama, Yuko and Rory Horner. 2011. “Service Innovation.” Chapter in Cooke, et al, (eds.), Handbook of Regional Innovation and Growth, Edward Elgar.
Aoyama, Yuko, James T. Murphy, Susan Hanson. Key Concepts in Economic Geography. Sage Publications.
Participants in the Economic Geography 2010 Workshop (2011) "Editorial: Emerging Themes in Economic Geography." Economic Geography No.2 (April): 111-126.
Aoyama, Yuko and Rory Horner, 2010. “'World Development Report, 2009' World Bank.” Book Review. Journal of Regional Science 50 No. 5 (December): 1001-04.
Aoyama, Yuko. 2010. “Manuel Castells”. Warf, B. (ed.), Encyclopedia of Geography. Sage Publications.
Horner, Rory and Yuko Aoyama. 2009 “Limits to FDI-driven growth in Ireland: A newspaper content analysis for investment, upgrading and divestment.” Irish Geography 42 No. 2 (July): 187-207.
Aoyama, Yuko, 2009. “Consumption-centered research for diverse urban economies.”Urban Geography 30 No.4 (2009): 1-3.
Aoyama, Yuko, 2009. “Entrepreneurship and Regional Culture: The case of Hamamatsu and Kyoto, Japan.” Regional Studies 43 No.3 (April): 495-512.
Aoyama, Yuko. 2009. “Artists, Tourists, and the State: Cultural Tourism and the Flamenco Industry in Andalusia, Spain.” International Journal of Urban and Regional Research 33 1 (March): 80-104.
Ratick, Samuel, Meecham, Brian and Aoyama, Yuko. 2008. “Locating Backup Facilities to Enhance Supply Chain Disaster Resilience.” Growth and Change 39, 4 (December): 642-666.
Aoyama, Yuko and Hiro Izushi, 2008. “User-innovation in the video game industry.” DIME Working Paper. Available at http://www.dime-eu.org/files/active/0/AoyamaIzushiPAPER.pdf
Aoyama, Yuko. “Oligopoly and the Structural Paradox of Retail TNCs: An Assessment of Carrefour and Wal-Mart in Japan.” Journal of Economic Geography 7 (2007): 471-490.
Aoyama, Yuko and Ratick, Samuel. "Trust, Transactions, and Inter-firm Relations in the U.S. Logistics Industry." Economic Geography 83 No. 2 (2007): 159-180.
Aoyama, Yuko. "The Role of Consumption and Globalization in a Cultural Industry: The Case of Flamenco." Geoforum 38 No. 1 (2007): 103-113.
Aoyama, Yuko and Ratick, Samuel. "Competition and Inter-firm Relations in the Age of Instant Access: Case of the U.S. Logistics Industry." Chapter in Miller, H. (ed.) Societies and Cities in the Age of Instant Access.Springer (2007).
Izushi, Hiro and Aoyama, Yuko. "Industry Evolution and Cross-Sectoral Skill Transfers: A Comparative Analysis of the Video Game Industry in Japan, the United States, and the United Kingdom." Environment and Planning A 38 No. 10 (2006): 1843-1861.
Aoyama, Yuko, Ratick, Samuel J. and Schwarz, Guido. "Organizational Dynamics of the U.S. Logistics Industry from an Economic Geography Perspective." Professional Geographer 58 No. 3 (2006): 327-340.
Parthasarathy, Balaji and Aoyama, Yuko. "From Software Services to R & D Services: Local Entrepreneurship in the Software Industry in Bangalore, India" Environment and Planning A 38 No. 7 (2006): 1269-1285.
Aoyama, Yuko and Schwarz, Guido. “The Myth of Wal-Martization: Retail Globalization and Local Competition in Japan and Germany.” Chapter in Brunn, S. (ed.) Wal-Mart World. New York: Routledge (2006): 277-293.
Aoyama, Yuko. 2005. “Retail and Distribution in the Information Age: A Research Agenda for Economic Geography.” Annals of the Japanese Economic Geographers 51 No.1: 101-115
Aoyama, Yuko, Ratick, Samuel J. and Schwarz, Guido. 2005. “Modeling the Impacts of Business- to-Business Electronic Commerce on the Organization of the Logistics Industry.” Geographical Analysis 37, No.1: 46-68.
Aoyama, Yuko and Schwarz, Guido. 2004. “From Mail Order to E-Commerce: Competition, Regulation, and Politics of Non-store Retailing in Germany.” Urban Geography 25, No.6: 503 -527.
Aoyama, Yuko and Izushi, Hiro, 2004, “Creative Foundations of the Japanese Video Game Industry.” Chapter in D. Power and A. J. Scott (eds.) Cultural Industries and the Production of Culture, London and New York: Routledge, pp.110-129.
Zook, Matthew, Dodge, Martin, Aoyama, Yuko and Townsend, Anthony, 2004. “New Digital Geographies: Information, Communication, and Place.” Chapter in S. Brunn, S. Cutter and J W. Harrington (eds.), Geography and Technology. Kluwer Academic Publishers, pp.155-176.
Aoyama, Yuko, 2003. “Socio-Spatial Dimensions of Technology Adoption: Recent E- and M- Commerce Developments.” Environment and Planning A 35 No. 7: 1201-1221.
Aoyama, Yuko and Sheppard, Eric, 2003. “Introduction to the Special Issue, The Dialectics of Geographic and Virtual Spaces.” Co-guest editor for the Special issue. Environment and Planning A 35 No.7: 1151-1156
Aoyama, Yuko and Hiro Izushi. "Hardware Gimmick or Cultural Innovation? Technological, Cultural, and Social Foundations of the Japanese Video Game Industry." Research Policy. 32, No.3 (2003): 423-444
Aoyama, Yuko and Castells, Manuel. "The Informational Society, An Empirical Assessment: Employment and Occupational Structures of G-7 Countries in the 1990s." International Labour Review 141 No.1-2 (2002): 123-159
Aoyama, Yuko. "Structural Foundations for Electronic Commerce: A Comparative Organization of Retail Trade in Japan and the United States." Urban Geography 22 No.2 (2001): 130-153.
Aoyama, Yuko. “Information Society of the East?: Technological Adoption and Electronic Commerce in Japan.” Edited by Stanley D. Brunn and Thomas R. Leinbach (eds.). Worlds of Electronic Commerce. Chichester: John Wiley, 2001:109-128.
Aoyama, Yuko. "The Role of Small Business Policy in Industrial Network Formation: The Case of Japan." Chapter in Network Firms in the Global World: Small Firms in New Environments, edited by Eirik Vatne and Michael Taylor. Aldershot: Ashgate, 2000.
Aoyama, Yuko. “Keiretsu, Networks and Locations of Japanese Electronics Industry in Asia.” Environment and Planning A 32 No. 2 (February 2000): 223-244.
Wheeler, James O., Aoyama, Yuko and Warf, Barney, (eds.), Cities in the Telecommunications Age: The Fracturing of Geographies. New York: Routledge, 2000.
Aoyama, Yuko. “Locational Dynamics of Japanese Electronics Industry in Europe.” Chapter in FDI and the Global Economy: Corporate and Institutional Dynamics of Global-Localization, edited by Nicholas Phelps and Jeremy Alden. Published in Association with the Regional Studies Association, London: Stationery Office. 1999.
Aoyama, Yuko. “Exclusion and Empowerment for Real and Virtual Communities.” Guest Editor for the special issue, Cities and the Telecommunications at Millennium’s End in Urban Geography 20 No.4 (1999), 291-293.
Aoyama, Yuko. “Policy Interventions for Industrial Network Formation: Contrasting Historical Underpinnings of the Small Business Policy in Japan and the United States.” Small Business Economics 12 No.3 (May 1999): 217-231.
Aoyama, Yuko. "Integrating Business and Location: An Overview of Two Theoretical Frameworks on Multinational Firms." Berkeley Planning Journal 11 (1997): 49-70.
Aoyama, Yuko and Michael B. Teitz. Small Business Policy in Japan and the United States: A Comparative Analysis on Objectives and Outcomes. Policy Papers in International Affairs 44 Institute of International Studies, University of California at Berkeley, 1996.
Aoyama, Yuko. "Local Economic Development or National Industrial Strategy: Recent Trends in Small Business Policy in Japan and the United States." Review of Urban and Regional Development Studies. 8 No.1 (January 1996): 1-14.
Castells, Manuel and Yuko Aoyama. "Paths Towards the Informational Society: Employment Structure in G-7 Countries. 1920-1990." International Labour Review 133, No.1 (1994): 5-33.