Clark's website redesign has won the Gold Award in the 2017 Council for the Advancement and Support of Education (CASE) District I Excellence Awards.
The Clark University Website Redesign and Relaunch took top honors in the category of institutional websites. Judges praised the redesign, including its “compelling videos and visuals, and easy navigation.” Also, Clark’s entry in the fundraising materials category, a Clark Fund mailer, won the silver award.
“Recognition from our peers in higher education is truly gratifying. We’re excited about the success and scope of our web-based accomplishments, especially in a geographic region that boasts some of the best known colleges and universities in the world,” said Clark Vice President of Marketing and Communications Paula R. David, who accepted the awards at an event Jan. 26 in Boston, along with Pennie Turgeon, Clark Vice President of Information Technology.
CASE, an international membership association, advances and supports educational institutions by providing knowledge, standards, advocacy and training designed to strengthen the combined efforts of alumni relations. CASE District I (northeastern United States and eastern Canada) annually bestows its Excellence Awards on individuals and schools doing innovative work in the fields of special events, fundraising, stewardship, volunteer engagement, alumni relations, student alumni initiatives, advancement services and communications.
Clark’s new digital design and content have garnered further professional plaudits: In December, the University received the “Best in Higher Education” 2016 Acquia Engage Award, and in January Clark won the Silver Award for Institutional Website in the competitive Higher Ed Marketing Report’s Educational Advertising Awards.
The Clark website uses strong storytelling, vivid imagery and bold design to provide clear, colorful and personalized access to the Clark experience. The redesign, in development for two years in partnership with Connective DX, Acquia and KWALL, was launched in March 2016. The site was guided — and continues to be informed — by input from prospective students, current undergraduate and graduate students, faculty, researchers, alumni and staff.
“Our students tell us that the site captures the true essence of the University and demonstrates the passion, commitment and impact of our community in the world,” David added.