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MKT5403
- Advertising and Promotion
Promotion, a component of the marketing mix, is any form of communication intended to inform, persuade or remind people of products or services. Advertising is any form of impersonal communication of ideas, goods or services paid for by an identified sponsor and is one of the major types of promotion. The course focuses on advertising and publicity as the most common and useful forms of promotion. The course integrates international, legal and ethical aspects of promotion and covers topics such as media selection, public relations and personal selling. Prerequisite: MKT4400 or MKT4402. Seven weeks
Faculty - TBA
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Additional Resources
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