Social Media, Search and Digital Media Optimization

Thursday, May 6, 2010
8:45 – 12 noon
Grace Conference Room

Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other "social media" sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.

This seminar has been designed to guide you through the complex landscape of traditional search, social search, real-time search and social media and how you can best leverage the combination of search and social media to create a finely-tuned online marketing program that will boost search engine traffic, build brand-awareness, drive deep user engagement and generate viral online buzz.

In this workshop you will learn:

Tips how to leverage your product or brand in different social media networks
Insight on how to influence Search Engine Optimization by the use of social media
How to optimize your digital assets i.e. video, images etc. to improve your position in search engine results

Our speaker, Louise Rijk is co-founder and Vice President of Marketing and Sales at Advanced Media Products, INc. Her broad knowledge and current understanding of Internet Marketing makes her able to highlight the critical information that business people need today and she speaks on these topics at both regional and national events.

Speaker:

Louise Rijk, V.P. of Sales and Marketing, Advanced Media Products, Inc., Natick MA

Sponsored by: Fidelity Brokerage and Webster Five Cents Savings Bank